Skip to content

Meet the People Who Make Us Who We Are

We live by the principles that make us a family and work in tandem with each other to serve our customers better. Our team comprises of professionals who know their jobs a tad too well. That is why we have been able to stay ahead of the curve in the industry and excel at being an honest Buy Here Pay Here car dealership in Columbia. Meet the team!

Luke Godwin

General Manager/Owner

Luke started working for his dad, Ed Godwin, when he was 10 years old washing cars at Godwin Motors. In 2001 Luke began full-time at Godwin Motors, and in 2015 became part-owner. In 2012, he opened Godwin Service. Along with day to day management, he handles all the buying for the dealership. He is past-president and past chairman of Carolina’s Independent Automobile Dealership Association where the dealership was named Quality Dealer of the Year in 2015. Luke has also served on the Services and Foundation Board for the National Independent Automobile Dealership Association. He is a current member of the Governor’s Council on Consumer Credit since 2016. Luke is a magnum cum laude graduate of the University of South Carolina. He is an avid runner and completed Ironman Arizona in 2013. Luke, his wife Alexa, and their daughter Hadley attend Shandon Presbyterian Church.

Ed Godwin

Owner

Ed opened Godwin Motors on West Beltline in 1985. He started the dealership with only two employees and worked tirelessly those first few years building a business in the Midlands community that is now in its 32nd year.  Ed’s number one goal has never changed – to sell quality cars and provide great customer service.  Ed does not work in the day to day operations anymore, but helps the dealership with body and paint repair. Ed and his wife Marcia have been married for more than 33 years. They have 2 daughters, Ashley and Allison, and five granddaughters. They now enjoy spending time cruising around the Caribbean and shrimping in Beaufort.

Isaac Burt

Service /Asst. General Manager
Employee Since: 2017-05-22

Isaac Burt joined the team at Godwin Motors in May 2017. He previously graduated from Greensboro College with a degree in political science and religion. Isaac began his role at Godwin Motors on the sales team. In February of 2019, he took on the position of Service Manager for two years and added the role of Assistant General Manager in 2021. He married his wife Kelly in October of 2018 and they have a three year old son and five month old baby girl.

Alexa Godwin

Marketing Manager

Alexa graduated from the Darla Moore School of Business at the University of South Carolina. She previously was co-owner of My Gym Northeast Columbia from 2008-2016 and was an account manager at RIGGS Advertising from 2005-2008. After twelve years of attending CIADA and NIADA trainings and conferences with Luke, when My Gym sold, Alexa brought her business management and marketing skills to Godwin Motors and works part-time Monday-Friday. Alexa is also a runner, and her number one hobby is she and Luke’s 10-year old daughter.    

Natasha Ruise

Comptroller/HR Manager

Natasha joined the Godwin Motors team in November 2018. She has worked in Accounting and HR for over 10 years and currently work as HR Manager and Comptroller for Godwin Motors.

Cody Stulley

Sales Manager
Employee Since: 2023-02-27

Cody started in the car business in 2011 and has not looked back since. He grew up in Irmo, SC, but moved to Indiana for high school, then Kentucky for college. Cody just recently moved back to Columbia in August of 2022 and started working at Godwin Motors in March of 2023. He loves cars and his two dogs; a chocolate lab – Harley and a boxer/pit mix – Buddy. Cody’s expertise with vehicles along with his easy going manner has already been a hit with new and previous Godwin Motors customers. 

Tyler Bradford

Sales Team
Employee Since: 2023-07-01

Tyler joined the Godwin Motors sales team in July of 2023 and hasn’t looked back! He previously worked as a server for 8 years at Texas RoadHouse & Eggs Up Grill respectively.Tyler is dedicated to providing the best customer service possible no matter what field of work he is in and does everything he can to help his customers. Though his free time has become scarce, he assists with the White Knoll Middle School basketball team, coaches the Carolina Pistons AAU basketball team, as well as the occasional rec team! Tyler is great at giving clients a big warm smile when they walk into the dealership and welcoming all with open arms.

Avia Reed

Accounts Manager
Employee Since: 2017-04-06

Avia Reed joined the Godwin Motors staff in April 2017 as Accounts Manager. She was previously an Implementation Consultant with SRC An Aetna Company for over 12 years. She lives in Columbia with her significant other Walter, her 17 year old son Kristian and her 3 loving pitbulls, Chico, Duke & Simba. She enjoys cooking, traveling, spending time with her family and cuddling up on the sofa watching DIY Network or watching movies with the family. 

Todd Cooper

Internal Inventory Manager
Employee Since: 2022-02-07

Todd joined Godwin Motors in February of 2022 in the sales department. He recently moved to the service department in June of 2023 to handle all internal inventory service and detail needs. Once vehicles for sale arrive at Godwin Motors lot, Todd drives and inspects all vehicles and assigns work needed to the technicians. After the vehicles are serviced, they are fully detailed by our in-house detailers. Then, the vehicles go through a final inspection and are then put on the lot for sale. 

Tammeka Boyd

Accounts/Insurance Specialist
Employee Since: 2020-05-16

Tammeka has been with Godwin Motors since May of 2020.  Tammeka assists with accounts, handles all insurance needs, total losses and CPI Insurance. Tammeka always has a huge smile on her face and she is ready to assist customers when they walk in the door!

Service Team

Ryan Epling

Lead Technician

Ryan Epling joined the Godwin Motors service team as Lead Technician since 2021. He specializes in diagnosis of vehicles, AC and engine repair. 

Corey

Technician
0 +

Years in

Business

Specialists
0 +
Donated
$ 0 k+